7 Ways to Generate Sales Growth and Strengthen a Sales System
Are you experiencing falling revenues and adding salespeople to restore the clock? Take a closer look at your sales system before taking on any new employees. The point of fact is that CEOs make a beeline for hiring the best talent in sales, only to quickly realize they cannot do what was envisioned of them. Instead of the people, it is all too frequently that the strategy requires refreshing.
Here are seven steps to create a repeatable and scalable sales system to drive consistent growth.
1. Identify your target customer
Knowing who your ideal customer is forms the foundation of an effective sales strategy. Ask yourself: Who needs my product or service? What are their buying habits? Understanding your target customer will better respond to his needs.
2. Define your value proposition
Why would people buy from you versus your competition? Identify clearly what is distinctive about your product or service. The distinct value will help position your offer, hopefully creating the space to price higher.
3. Define Your Lead Generation
Don’t rely on guesswork and try it till you get lucky when generating leads. Establish a clear strategy and structure to direct your efforts by first defining the breadth of a network of partners or vendors to which you can tie for referrals on leads.
4. Map Your Sales Process
A lead cannot be sold without a set process. Trust and finding out about your customers can guide you to the right solution with them.
5. Monitor and Enhance
As a result of monitoring, you develop your sales strategy. Use feed back for adjusting and improving it, thereby ensuring that whatever you are doing is just the right thing.
6. Standardize and Systematize
Once you have a winning strategy, standardize it. Prepare a checklist, formulate standardized questions, and have a scoring system for leads. That way, your team won’t go astray, and scaling will be much easier.
7. Train and Improve
Once you have an effective system, you can hire less-experienced salespeople and train them up. This not only saves time and costs but helps you build a great capable sales team.
These are the processes to create a positive growth sales system that is viable and efficient.
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