11 Steps to Perfecting your Play Store Optimization

Building an app is one thing but getting it discovered on the play store or app store is an equally important aspect. Ranking your app in the app store and Google search can feel like an unrealistic goal especially if you’ve just launched an app.

Play Store Optimization is the most effective way to improve app ranking without the need of a huge budget. The good news is,

there are several things you can do so that more users find your app –

1. Putting your main keyword in your app title. According to SEO Experts it will be helpful to improve your position (80-100 spots). Some people also said like put your app name on the app icon and use the app name for your keyword. But we techEnvision have mixed feelings about that, because we believe it’s “not such a good thing to have words on an app icon” and because it poses a branding problem.
2. Pay attention on App ICON. The app icon is the first thing for the potential users to locate your app in the search results after searching your app name.
3. Using your keywords 3- 4 times in your app description. Unlike on the App Store where the app description is not searchable, but on the “Google Play Store” you want to make sure to repeat with a good frequency your main keywords.
4. Making a beautiful design and screenshots of your app. Just like on the Play Store, you want to have the best screenshots possible to convince potential users to download your app.
5. Having a demo/promo video. That’s an awesome thing on the Google Play Store: you can add a YouTube video to promote your app. Don’t miss out on the opportunity to really show what your app is worth. When looking at an app’s page on an Android Smartphone, the video is in the first screenshot slot.
6. Getting (good) reviews is the best promotional activity of marketing strategy. Since ratings are part of the rank and search algorithm, you want to do everything you can to get positive reviews.
7. If any Customer/ User is giving any negative feedback – Just try to solve the issue as early as possible. Because our Existing user/customers are the most remarketing Channel.
8. Focus on the first 160 characters of your app description, for Web Search or online Search. The first part of your Google Play app description also becomes the Meta description on your app’s public webpage. Be aware of the web search terms, because you want to rank for and add them to the beginning of your description.
9. If you are targeting a particular country as a market, it’s a must you offer a localized version of your app. For starters, translate your app in the languages of the target countries. This might look like lots of work, but unless you target a very small country with a really limited user base, the payoff could be good.
10. As a rule, most apps have an English version and very few have non-English ones. As a result, typically the competition for non-English apps is much lower and this gives you better chances to get noticed, especially on a saturated market.
11. Don’t forget that people communicate and share with Facebook, Twitter, Instagram, Google+ and so on. Make sure that you can be connected by at least one of these ways. Also, you need to focus on how to get users share and spread your app with their personal social media accounts.

Finding the Right Keywords with a Google Play Keyword Tool –

It’s hardly a surprise keywords are a key factor for good rankings at Google Play Store. As with SEO, keywords matter especially in the title, the headings, and the description. They are important for your human visitors ‐ when you see a title with a keyword you are looking for, you are more likely to open this link, than a link with no keywords in it.
Now that you know where to put your keywords, if you are probably wondering: how do I choose a good keyword? What makes a good keyword? What is the need of to put keyword? Don’t worry here we will providing solution on this Use A Google Play keyword tool – It will give you the metrics you need, to understand which keywords your app has a good chance of ranking for and which ones are too competitive. You can get the keyword history of your app’s keywords, estimated downloads and revenue for other apps and metrics that will help you choose the right keywords….
When choosing keywords to target for the best Google Play ranking, keep in mind three things

1. Download relevance – Will people actually search for this keyword, to download your app?
2. Keyword ranking difficulty – Can your app rank in the top 10 for this keyword?
3. Search traffic – How many people are searching for these Google Play keywords? 

 Few Words about the Google Play Store Rank Algorithm – 

Just like Apple’s App Store search algorithm, the Google Play Store algo is also a closely guarded secret. But here are the optimizations that are currently understood.

1. Number of ratings: how many people have rated and reviewed your app.
2. Ratings: how high (or low) they are.
3. Amount of downloads: how many app downloads.
4. Downloads growth: the growth of downloads over the last 30 days.
5. Uninstalls: how many people uninstall the app.
6. Usage: frequency with which your app is used (reported by some developers).
7. Links to Play Store page: “Getting people to write about your app ( Reviews )improves your search rankings in the Play Store” (Google I/O June 2012)

techEnvision is one of the leading Professional Android Application Development Company in Kolhapur, India. According to today’s growth of mobile users and future wide scale use of Android smart phones and tablets in education and business sectors, techenvision has formed well expert and well professional team of Android developers. Our aim is to provide timely and best quality of responsive Mobile application according to customer requirements which is compatible for any mobile device, it run fast, without any error and without affecting your mobile performance.
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