What is E-E-A-T in SEO?
E-E–A–T stands for “Experience, Expertise, Authoritativeness, Trustworthiness.
It is a framework used by Google to assess the quality of content on websites. E-E-A-T is an essential aspect of Google’s search algorithm, as it helps determine which websites should rank higher in search results based on the credibility and value of their content.
- “Experience” – Google considers user experience an essential factor when ranking websites in search results. Optimizing your website for user experience can improve your chances of ranking higher and provide a better experience for your users. In May 2021, Google introduced the Page Experience Update, which emphasizes user experience even more by including Core Web Vitals metrics in its ranking algorithm. Core Web Vitals measure factors such as loading speed, interactivity, and visual stability of a website.
- “Expertise” – This refers to the content creator’s level of knowledge or skill in a specific subject area. High-quality content should be created by someone with relevant expertise in the topic being discussed.
- “Authoritativeness” – This refers to the credibility of the content and the website it is hosted on. Authoritativeness can be established through the quality of the content, the site’s reputation, external links and citations, and the credentials of the content creator.
- “Trustworthiness” – This refers to the overall trustworthiness of the content and the website. Trustworthiness is determined by factors like the accuracy of the information, transparency about the content’s creation and sources, the site’s security, and the user experience it provides.
User experience depending on below few factors
- Page speed: How quickly a website loads, as faster loading times lead to a better user experience.
- Mobile-friendliness: How well a website functions and displays on mobile devices, ensuring users can easily navigate and consume content regardless of their device.
- Site navigation: How easy it is for users to find the information they’re looking for on the website, with clear menus, categories, and links.
- Accessibility: Making sure a website is usable for people with disabilities, such as those using screen readers or having difficulty with certain types of navigation.
- Content readability: Ensuring the content is easy to read, using appropriate font sizes, colors, and spacing, as well as clear, concise language.
- Visual design: The overall aesthetic and design of the website can contribute to a positive user experience when done well.
- Security: Ensuring the website has a secure connection (HTTPS) and proper security measures in place to protect user data and privacy.
In E-E-A-T, here the extra E, Experience, was added by Google in May of 2021. In 2022 Google confirmed E-E-A-T is rated for every query that is searched. The concept of E-E-A-T is discussed in great detail in Google’s Quality Raters’ Guidelines. Google’s own documentation tells us, “if you understand how raters learn to assess good content, that might help you improve your own content.”
Google states that E-E-A-T is among the top 3 considerations for Page Quality to Rank. So, If you wants to check updates -> Click Here
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